La Poste

10 things you didn't know about e-commerce
Pullman Dock - Workshop Room - 1st floor

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Time Session
14.00 La Poste e-commerce track opening –Workshop room, Pullman
14.00-14.15 Welcome and opening, Nathalie Andrieux, Deputy Director in charge of the digital services development of La Poste Group
14.15-15.15 Introduction Catherine Barba and Delphine Remy-Boutang : 10 things you didn't know about e-commerce
15.15-15.20 Introduction to our guest speakers
  Paul Dupuy VP Europe - The Fancy
Is social commerce the future of commerce and Fancy the next Amazon?
  Jean Noel Penichon Head of Digital France & South Europe – McDonald’s
The Go MacDo App: How mobile is reshaping the customer journey and brand experience

Xavier Guery - CIO - BUT SA
Connected retail: How to create a fully integrated, digitally enhanced experience that engages the customer in both virtual and physical worlds?  

  Franck Zayan : Internet & Ecommerce Director - Galeries Lafayette
Social media: A profitable hook to get customers to visit frequently in-store and digital stores?
16.20-16.30 Q&A
Introduction to the e-commerce start-up contest and presentation of the jury 

During the e-commerce start-up, five French  start-ups  will compete against each other presenting innovations for retailers, brands and e-merchants.


▸ Nathalie Andrieux
Deputy Director in charge of the digital services development of La Poste Group

▸ Philippe Peyresaubes
VP Partnerships EMEA& Country Manager France & Southern Europe at Bazaarvoice

▸ Caroline Deleuze
Marketing and Communications Director at FLASHiZ

▸ Olivier Bernasson
CEO of Pê

▸ Benoit Gaillat
Expert in e-commerce

▸ Mathilde le Rouzic
CEO & Founder of Quaelead

  Tedemis -
TEDEMIS is the leader of Live Direct Marketing
  Devatics -
Devatics offers a behavioral marketing platform in real time, which can increase your sales and improve the performances of your site
  Leetchi -
Founded in 2010, is a fundraising web service between individuals
  We Love Motion -
We Love Motion is an agency specializing in the production of creative promotional videos to promote your products and services
  Bime -
Bime is a revolutionary approach to data analysis and dashboarding. It allows you to analyze your data through interactive data visualizations
17.45-18.00 Jury deliberation and Questions/Answers with the audience
18.00-18.15 Winner announcement by the jury and prize-giving by Nathalie Andrieux, Deputy Director in charge of the digital services development of La Poste Group.
18.15 Closing remarks and networking cocktail announcement
18.15-19.00 Cocktail


December 4th
Pullman - Workshop Room - 1st floor