Time Title Content

2:00 - 2:30pm

Learn how Pernod Ricard Chatter is transforming the way Pernod Ricard is collaborating, and sharing ideas through a private company-wide social network.

Pernod Ricard Chatter is at the heart of the group strategy and values : accelerate growth through product innovation and development of new ways of working in all areas.

▸ Olivier Cavil, VP Communications - Pernod Ricard
▸ Emmanuel Obadia, VP Marketing -
▸ Fadi Naffah, RVP, Enterprise Sales -

2:45 - 3:10 pm

Discover how Dell's Social Media Listening Command Center is building new relationships with prospects and customers through social media.

Launched in 2010, this Command Center represents Dell's strategy to stay connected to customers and prospects around the globe. Finding the relevant social conversations and getting them to the right teams is something critical for Dell. Introduction video

▸ Giovanni Tavani, Social Media SOS Sr. Manager, Dell EMEA
▸ Gordon Evans, VP Marketing, Salesforce

3:10 - 3:30 pm

LeWeb Plenary 1
Michael Lazerow, CMO, Salesforce Marketing Cloud & Robert Scoble, American blogger, technical evangelist and author, Rackspace


4:15 - 5:15 pm

Firechat with Michael Lazerow, CMO, Salesforce Marketing Cloud



December 5th
Pullman - Workshop Room - 1st floor