Dr. Torsten Wingenter

Global Coordination Social Media Marketing
Lufthansa German Airlines


Right after founding the Lufthansa Social Media Team Torsten lead the brand to one of the globally leading airlines in the social space with more than 1m fans on Facebook today. In 2010 Lufthansa was one of the first airlines making usage of the full range of social media during issues like strikes or the ash cloud and became best practice for its crisis handling which was picked up broadly by media like CNN. For the tech savvy traveler Lufthansa is well-known for its “social products” along the travel chain creating unique user benefits (like MySkyStatus.com, Blue Legends, SceneSpotter, MemberScout etc.) and is also the leading airline on location-based services like foursquare with more than 100.000 followers.

Previously Torsten managed strategy and business development of Lufthansa Miles & More – Europe’s leading frequent flyer program. Torsten’s background in business and economics - in combination with sociology as part of his Ph.D. – drives his deep interest in the essence of social media and future trends. He is also member of the Lufthansa Innovation Team and runs the crowd sourcing activities of the airline.

Before working for Lufthansa he was executive assistant to Dr. August Oetker, proprietor of Germany’s most well-known family-run company. He also worked for an international think-tank in Malta creating mobile ventures.