Lars Silberbauer Andersen

Head of Global Social Media
LEGO
Lars is Head of Global Social Media at LEGO and is driving the well know and innovative toy company's social media strategy and execution. Previously he worked for 10 years in the digital and broadcast media industry as Digital Strategist and later Creative Manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.