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Partner & Chief Research Officer
Martin is Partner and Chief Research Officer at trnd AG, the European leader in Word-of-Mouth Marketing. Martin is widely recognized as an expert for viral effects, consumer engagement and word-of-mouth marketing. In 2009, he finished his doctorate dissertation, "Ripple Effect" about Word-of-Mouth Marketing based on engagement strategies. Before joining trnd in 2006, Martin worked for the Grey Global Group for five years, serving customers like Procter & Gamble, Intershop or Vattenfall Europe.