Michael Lazerow

Salesforce Marketing Cloud


Michael is a serial entrepreneur whose last company, Buddy Media, was acquired by Salesforce.com (NYSE: CRM) for $745 million. He currently serves as the Chief Marketing Officer of the Salesforce Marketing Cloud.

Marketing Cloud unites the capabilities of Buddy Media, the world’s #1 social marketing solution, with the world’s #1 social analytics solution, Radian6, and the world’s #1 cloud computing CRM provider and 5th largest software provider, salesforce.com. It is the world’s only unified suite for social marketing, empowering businesses to make better decisions in marketing, sales and service.

Michael and wife Kass founded Buddy Media in 2007, which pioneered a new category of software-as-a-service – the social media management suite – that became a must buy for the world’s largest brands and agencies.  Before Buddy Media, Michael founded Student Advantage, University Wire, Lazerow Consulting and GOLF.com, which was purchased by Time Warner's Time Inc. in January 2006.

Michael is widely recognized as one of the most innovative leaders in digital media and marketing. His byline has appeared inFortuneAdvertising Age, Dow Jones’ AllThingsD. Fast Company and Inc., among other publications, and  he is a frequent guest on CNN, CNBC, Bloomberg, the BBC and other broadcast outlets.

Michael is regularly called upon to speak at prestigious industry events, including the Consumer Electronics Show, South by Southwest Interactive (SXSWi), Procter & Gamble Signal, Monaco Media Forum, Bloomberg Empowered Entrepreneur Summit, Mashable Connect and iMedia Brand Summit.

Michael and his companies have won numerous industry awards and accolades.

·      In October 2012, Michael was named to Fortune magazine’s “40 under 40” list of business’ hottest rising stars under the age of 40.

·      In September 2012, Michael and Kass joined Ford CEO Alan Mullaly and former P&G CEO A.G. Lafley as the recipients of the “Leader of the Future Award” from The Frances Hesselbein Leadership Institute.

·      In June 2011, Michael was named the New York region Ernst and Young Entrepreneur of the Year.

·      Buddy Media was named to Advertising Age's 2011 "Digital A-list", AdWeek’s 2010 “Insurgent of the Year” and won the "Best Enterprise" application honor at the 2011 TechCrunch Crunchie Awards.

Michael is an active investor in digital media companies through Lazerow Ventures, an investment fund he launched in 2011. Current investments include Tumblr, Saving Star, Scopely, Namely, Tagman, ChatID, Twice, Bitium, Have to Have, Social Touch and Copious.  He sits on the board of directors of Harmonix, one of the world’s leading independent game development studios that created the blockbuster Rock Band and Dance Central franchises, and were the original developers of Guitar Hero.

Michael is active in many non-profit organizations, including Charity: Water, Cycle for Survival, and Northwestern’s Medill School of Journalism. Michael believes in living without fear and uses his two near-death experiences as a cardiac surgery patient to inspire others to do the same (VIDEO: http://bit.ly/lazerowfear).

He lives in New York City with his wife, Kass, two sons, Myles and Cole, daughter Vivian and Bernese Mountain Dog Brownie. He graduated from Northwestern University with a B.S. and M.S. in Journalism in 1996.

Michael lives online at http://www.facebook.com/lazerowhttp://www.twitter.com/lazerow andhttp://www.michaellazerow.com.