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A semiologist by training he accidentally fell in networked devices and online services more than 25 years ago and never left this playground. From the French Minitel in the 80’s, to the very first Internet company in France (FranceNet) in the 90’s, or Ozone the community based Wi-Fi rooftop mesh network of Paris, rafi created a dozen companies. In 2003 he founded one of the world’s first Internet of Things startups, Violet, famous for its iconic product, Nabaztag the connected rabbit. Since September 2009, with his last venture, sen.se, he goes further in his exploration of how connected objects and environments can make the world more meaningful.