Tom Smith

Founder
GlobalWebIndex
Tom Smith is the Founder of the GlobalWebIndex, which is the most detailed survey in the world on the consumer adoption of the Internet: Over 160 questions providing incredible detail on all forms of the internet usage, social media, e-commerce, content, brands online and much more. Interviewed 150K consumers to date, across 31 markets, adding another 120K surveys in 2012. Huge focus on the consumer, enabling targets to be developed from over 1500 variables covering demographics, employment, attitudes, interests and purchasing Cross platform data, providing a single view of behaviour and attitudes across PC, mobile, tablets and emerging internet platforms such as connected TVs and games consoles. Designed for marketing communication professionals with a big focus on consumer attitudes towards all communications channels and interacting with brands in social media Adopted by the worlds leading agencies and brands including: SMV Group, Zenith, GroupM, Ogilvy, Razorfish, Digitas, Leo Burnett, RGA, LBI and many more. BBC, Nokia, Pepsico, Beverage Partners WW, P&G, Deutsche Welle, Dell, Telecom Italia and many more.