Plenary II - Social Business Track



Jeremiah Owyang & Cédric Giorgi, host of LeWeb London 2012 Social Business Track  

LeWeb'12 Social Business Track - Dec 5 & 6 2012

Building on the success of the previous editions of this track at Paris 2011 (session videos) and LeWeb London 2012 (session videos), the Social Business Track is back for LeWeb Paris 2012!

We recommend you attend this exciting track on Plenary II where you will discover the latest trends and innovation impacting brands, business and the industry as a whole. 

This track is all about the companies (consumer brands, B2B, non profit etc.), digital agencies, solution providers and social media experts who will share the best strategies, practices and examples that have propelled them to success.



Get inspired by the leading brands


The LeWeb Social Business Track is a mix of keynotes, panel discussions and Q&A’s with industry leaders. A detailed agenda will be announced soon but many great speakers are already confirmed for LeWeb Paris 2012 - List of confirmed speakers


Brands that have participated in previous editions include : Yves Saint Laurent, American Express, Kraft Foods, Nestlé, PepsiCo, Danone, Red Bull, Air France, Ferrero, IBM, Salesforce, Dell, Domino’s Pizza, Disneyland and many more...

Facebook will also be hosting two sessions on Plenary II. A perfect opportunity to hear the latest developments and opportunities for brands on the platform.



The Best of Social


This track will cover a wide range of topics

  • Social Mobile apps for brands
  • Word of Mouth Marketing
  • ROI and Analytics for Social Media Campaigns
  • The real brand communities Engagement Platforms

Who should attend the LeWeb Social Business Track?

  • Social Media Specialists
  • Innovation experts
  • Heads of digital, marketing, communications
  • Entrepreneurs, students



Join us in the Eiffel Building!



List of speakers announced

Social Business Track Program

Previous Sessions